Analytics

What is Cluster Analysis?

What is Cluster Analysis?

By Kevin Gray

Practically anyone working in marketing research and data science has heard of cluster analysis, but…

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What Are

What Are “Data Models?”​

By Kevin Gray

Seemingly simple terms such as data model or unstructured data can be confusing and do…

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Learning curves analytics

Learning curves

By Kevin Gray

“Mine and you shall find” is an implicit assumption (and sometimes explicit claim) underlying big…

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Statistical Modeling 101

Modeling 101

By Kevin Gray

Mom used to joke that her son was a model. Why? Because I do modeling. Obviously, I’ve never…

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Spatio-Temporal Statistics: A Primer

Spatio-Temporal Statistics: A Primer

By Kevin Gray

Marketing scientist Kevin Gray asks University of Missouri Professor Chris Wikle about Spatio-Temporal Statistics and…

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